I begin by congratulating him in half a century it ... Kartell Kartell stand at Milan Furniture Fai

In the third of our series of interviews from the Milan Furniture Fair this year with some of the creative industries' leading, we met Lorenza Luti, marketing and retail director established brand Kartell Italy, which, after 50 years in business, continues to innovate in the use of signatures - plastics. Let's face it. Plastic is not always fared too well in the PR stakes. 'Plastic Planet' The 2009 documentary film by Austrian director Werner Boote, for example, which examines how ubiquitous this wonder material philips led of the 20th century may be a serious threat to the eco system, not help it. But even before this, what was once celebrated as the stuff of the future - things that will, indeed, help shape the future of landscape materials - at some point lost its sheen. Big statement at this year's Salone Internazionale del Mobile Milan: stand Kartell plays one of the main strengths of the company - an impressive collection of A victim of its own success, philips led plastic ability to lend the most usual form of everyday objects seen it take a series of negative connotations: cheap, fast, low-quality. You know things are really bad, however, when a word metaphorically scored a rather unpleasant: 'plastic face' think of cosmetic surgery is wrong or (my personal favorite) 'plastic paddy' Americans eager to visit Ireland, hungry to find his or her Irish 'root'. This is all the more remarkable, therefore, that a successful company, philips led contrary to the general and gradual devaluation of plastic as a material for manufacturing, philips led to produce objects that claim to be considered, high-end design pieces. "The purpose of the last 20 years is to create a rich plastic material, which is not before," said Lorenza Luti, marketing and retail director Kartell, respected Italian brand whose name has become synonymous philips led with innovative philips led use of plastics. Director of Marketing and retailing, Lorenza Luti: "The core of the company has never changed ... Combining plastic material with good design, but the use of industrial production. These three things are key when talking about the life and success of Kartell. "Kartell celebrates 50th anniversary this year, and visited the Ferruccio Laviani designed, stand chromatically mad at the Milan Furniture Fair in April, it was clear what was at least one of the pillars of success is - an incredible collection. From the iconic Anna Castelli philips led Ferrieri storage systems 'Componibili', was first launched in the late 1960s they were wet plastic, pre-Oil-Crisis, Tokujin Yoshioka for the last seat of the transparent-plastic 'Invisibles Collection' is, Kartell makes a very polished product philips led that anything but quick and dirty. Luti speaks with genuine passion when discussing which Kartell has come from and where it is going. Given that it's a family affair - his father, Claudio Luti, is the CEO of the company philips led - it comes as little surprise. By placing emphasis on increasing brand in retail (it has more than 120 international stores, not to mention his specialist retailers), it is clear that the scale of commercial ambition Kartell is far from reality, something that comes in response aspirational tone Architonic Luti during an interview with him in Salone del Mobile this year.
I begin by congratulating him in half a century it ... Kartell Kartell stand at Milan Furniture Fair 2011 is designed, as it has been over the past few years, by Ferruccio Laviani, philips led the 'Bourgie' lamp for the Italian brand can be explained, justified, as a contemporary classic ... .
I think it's philips led because the heart of the company has never changed. Real revolution from the beginning was to introduce the plastic material into everyday objects. Combining plastic material with good design philips led from scratch, but using industrial production. These three things are key when talking about the life and success of Kartell. Over 50 years, we have managed to do a lot of new things - a revolution in materials - while keeping our hearts together. We never lost our three focal point in the history of our company. A metaphor for the entire mission Kartell to create high-end plastic material: wood was originally published in 1960 Joe Colombo philips led chair '4801' is reincarnation, this time in a very smooth thermoplastic Kartell philips led is almost identical to a particular group of materials - plastic. philips led How companies add value to the products that produce, distinguish them from cheap plastic products?
The purpose of the last 20 years is to create a rich plastic material, which was b